Does every businessman want to start their online store? We know that building an online store can be a very stupid thought especially when you are not techy. Well, you’re not alone. We want every businessman to start their online store, So we have decided to create the most comprehensive guide on how to start an eCommerce store in 2020.
What Do You Need to Start an eCommerce Store?
There had never been a better time to start an eCommerce business than today.
Anyone with a computer or laptop can get started within a matter of hours and without acquiring any special skills.
The three things you need to start an online eCommerce store are:
- A domain name idea (this will be the name of your online eCommerce store i.e amazon.in)
- A web hosting account (this is where your website lives on the internet)
- Your undivided attention for 120 minutes.
Yes, it is that simple.
You can set up your online store with WordPress & WooCommerce in less than 120 minutes and we’ll walk you through each step of the process.
In this artical, we will cover:
- How to Register a Domain Name for Free
- How to Choose the Best WooCommerce Hosting
- How to Get an SSL Certificate for Free (required for accepting payments)
- How to Install WordPress
- How to Create a WooCommerce store
- How to Add Products in your Online Store
- How to Select and Customize Your Theme
- How to Extend Your Online Store with Plugins
- Learning to Learn WordPress & Grow Your Business
Ready? jump in right now
Step 1: Setting up Your Online eCommerce Store
Thankfully you’re here, so you won’t be making any mistake.
The biggest mistake most users make is not choosing the right platform for their online eCommerce store.
There are two popular eCommerce platforms :
- WordPress + WooCommerce.
Shopify is a fully hosted eCommerce solution that starts at Rs. 2100 / month. It’s a hassle-free solution where you just log in and start selling. The downside to Shopify is that it gets quite expensive, and your payment options are limited unless you pay additional fees.
This is why most users choose WordPress + WooCommerce because of the flexibility it offers. It does require some setup, but it’s worth doing it in the long run. WooCommerce is the world’s largest eCommerce platform.
To set up your store, you need to have a
- domain name
- web hosting
- SSL certificate.
A domain name is your website’s address on the internet. (for example: google.com or wpbeginners.in).
Web hosting is where your website lives on the internet. It’s your website’s house on the internet. Every website on the internet needs web hosting.
SSL certificate adds a special security layer on your website, so you can accept sensitive information such as credit card numbers and other personal information. This is required for you to accept credit card payments on your website.
Normally a domain name costs around Rs.1500.00 / year, web hosting costs around Rs.750.00 / month, and SSL certificate costs around Rs. 2500.00 / year.
That’s a lot of startup costs.
Thankfully, Hostinger has agreed to offer our users
- free domain name
- free SSL certificate
- 90% discount on web hosting.
You can get started for Rs.750.00 / month.
Hostinger is one of the best hosting company, They are also the very big brand name when it comes to Asian hosting because they host millions of websites including our own.
NOTE: At WPBeginners we believe in transparency. If you sign up with Hostinger using our referral link, we will earn a small commission at no extra cost to you.
Let’s go ahead and purchase your domain + hosting + SSL.
Open up Hostinger in a new window using this link and follow along.
The first thing you need to do is click on the login button to get started.
On the next screen, select the plan that you need.
After that, you will be asked to enter the domain name for your website.
Lastly, you will need to add your account information and finalize the package info to complete the process. On this screen, you will see optional extras that you can purchase.
It’s entirely up to you whether or not you purchase these, but we generally don’t recommend purchasing these. You can always add them later on, if you decide that you need them.
Once completed, you will receive an email with details on how to login to your web hosting control panel (hPanel). This is where you manage everything from support, emails, among other things.
Go ahead and login to your hPanel.
Congrats, you have finished setting up hosting and domain part.
after login in your hosting account (hPanel) is open
The next step is to setup your WordPress site and then your online store.
Step 2. Setting up WordPress
Hostinger is one of the best hosting company for beginners because their live support is very awesome. So we recommend you after login on to your hpanel you just start live support chat and follow all instructions provided by them.
We are 100% sure within minutes you can install WordPress with a free SSL certificate.
WordPress Login window looks like this image-
Go ahead and fill your username and password click on ‘login. Don’t worry we will walk you through all the necessary steps.
Closing the setup wizard will show your WordPress admin dashboard which looks like this:
First, you need to visit Settings » General page to setup your WordPress site title and description.
Setting up HTTPS to Use SSL
Your WordPress hosting package came with a free SSL Certificate. This certificate is pre-installed for your domain name. However, your WordPress site needs to be configured, so it loads as https vs http.
On the Settings » General page, you need to change your WordPress Address and Site Address to use https instead of http.
Don’t forget to scroll down to the bottom of the page and click on the save changes button to store your settings.
Your basic WordPress setup is complete. Now it is time to setup your online eCommerce store.
Step 3. Starting up Your WooCommerce Store
For starting your WooCommerece store you need to install a new plugin called WooCommerce which you can easily find in the plugin directory. Hover over your mouse on left-hand side plugin and click on add new then search for WooCommerce now just install and activate it.
Before you can start selling, there are a few things like currency, payments, and shipping information that you need to set up.
You will be seeing a ‘Welcome to WooCommerce’ notification on your WordPress admin pages. Go ahead and click on the ‘Run setup wizard’ button in the notification.
This will launch the WooCommerce setup wizard where you need to click on the ‘Let’s go’ button to get started.
WooCommerce needs few essential pages for cart, account, shop, and checkout. You can click on the continue button to automatically create these pages.
This will bring you to the next step.
Now you will need to tell WooCommerce where your store is located and which currency and unit measures to use.
After selecting your location and currency, click on the continue button to move on.
Next, you need to enter shipping and tax information.
WooCommerce can be used to sell both digital downloads and physical goods that need shipping.
You need to check the box if you will be shipping goods, or you can leave it unchecked if you will only be selling digital goods.
Next you need to answer the tax question. WooCommerce can help you automatically calculate and add taxes to your prices.
If you are not sure, then you can leave it unchecked. You can always add tax information later from WooCommerce settings.
Click on the continue button to move on.
Next, you will be asked to choose a payment method for your online store.
By default, WooCommerce comes with support for PayPal, PayPal Standard, and Stripe payment gateways. There are many other payment methods available for WooCommerce which you can install later if you need.
The easiest way to accept payment is using PayPal Standard or Stripe.
Simply enter your PayPal email address and click on the continue button.
You can setup Stripe by following the instructions on the WooCommerce screen.
Once you’re done, your WooCommerce online store is all setup.
You need to click on the ‘Return to WordPress dashboard’ link to exit the setup wizard.
After finishing the WooCommerce setup, you are now ready to add products to your online store.
Step 4. Adding Products to Your Online Store
Let’s start with adding the first product to your online store.
You need to visit Products » Add New page to add a new product.
First, provide a title for your product and then some detailed description.
On the right hand column, you will see the ‘Product Categories’ box. Click on the ‘+Add New Product Category’ to create a category for this product. This allows you and your customers to sort and browse products easily.
Scroll down a little and you will notice the Product Data box. This is where you will provide product related information like pricing, inventory, shipping etc.
Below product data box, you will see a box to add product short description. This short description will be used when users are viewing multiple products on a page.
Lastly, on your right hand column you will see boxes to add a main product image and a product gallery.
Once you are satisfied with all the product information you have added, you can click on the Publish button to make it live on your website.
Repeat the process to add more products as needed.
Step 5. Select and Customize WordPress Theme
Themes control how your WordPress sites look to the users when they visit it. For a WooCommerce shop, they also control how your products are displayed.
There are thousands of paid and free WordPress themes available.
We highly recommend
- OceanWp theme
- Astra theme
If you don’t like both themes, then you can use another theme by visiting
Appearance » Themes page.
Step 6. Extend Your Online eCommerce Store With Plugins
Now that you have your online store ready, you probably want to get started with adding other usual elements on your websites such as a contact form, about page, and more.
To further customize WordPress and add features like contact forms, galleries, sliders, etc, you need to use WordPress plugins.
WordPress plugins are apps that allow you to add new features to your website.
There are over 46,000 WordPress plugins available. Just note down what functionality you need in your eCommerce store.
Search and install your desired plugin.
We recommend some must-have plugin for every eCommerce store
- wp form (Best contact form maker)
- Elementor (Best for page designing)
- monster insight (Best for Google analytics)
- updraft plus (Best for backup)
- rank math (Best for ranking on Google)
- smart slider (Best slider maker)
- tera wallet (Best wallet creator)
- Sucuri (Best for security)